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However, both animal-rights advocates and individuals with allergies have been flocking to Cinnaholic. Both of the Radkes are vegans for ethical reasons. The company also cashed in on another growing market as a 100-percent vegan business. 'We are number one in the niche we created.' 'Everyone was doing cupcakes, and we just didn't want to compete in that market,' says Radke. The business was dedicated to becoming what Radke calls 'the Coldstone of cinnamon buns' – a purveyor of handmade, completely customizable treats with 30 frosting options and another 30 topping choices, from cookie dough to fresh fruit. Related: Meet the Franchisor Launching a Fundraising Platform for Potential FranchiseesĪt that point, Cinnaholic was three years old. Immediately, he told his wife and business partner, Shannon, 'We should be on this.' Then, he caught an episode of the show on the television in the gym. In an episode that aired last Friday, the Radkes negotiated a $200,000 investment for 40 percent of the company from Robert Herjavec.įlorian Radke had never heard of Shark Tank until the show's third season. While Cinnaholic has only one location, the shop's recent appearance on Shark Tank hinted that expansion and increased online business are in the brand's future. Think of it as Cinnabon, but with way more options.

Now, a company called Cinnaholic wants to work the same magic – but with gourmet, over-the-top cinnamon buns.įounded in 2010 by Florian and Shannon Radke in Berkeley, Calif., Cinnaholic is aiming to become the first large-scale, customizable cinnamon roll franchise. Chains like Sprinkles and Crumbs have made the cupcake a national staple.

Modern christmas tree shark tank episode